A picture is Worth 1000 words, but a Video is Priceless
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| are videos better than pictures |
Pictures or Videos?
I've wondered to myself many times paper or plastic? what's more its never been a simple decision, each has its own pro's and con's, the same could be said in regards to whether to pick between Images or Videos.. Although both can be used simultaneously, there are still the individuals who ask, Is one superior to the next? Again pro's & con's, depending upon what the circumstances calls for. For instance, photographs may be more qualified for an E-commerce site where you might want to quickly navigate through to view an item. While Videos may be used for landing sites etc. Below I have listed reasons why you should use Images (Pictures) & Videos in your blogs.The Reasons for Images
If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.
- Articles with images get 94% more total views
- Including a Photo and a video in a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
The Reasons for Videos
Reason #1 – You Need Google to Love You!Google owns YouTube and you need Google to love you! If you haven’t noticed already, Google is very important to your business. If Google likes your site and sees that you are utilizing their tools, then your page will move up in search engine optimization.
Reason #2 – Your Clients Want to See You and Your Personality
This is important because your personality doesn’t always come through in writing like it does in a video. Clients want to connect. They want to know you are human and that you have empathy. What better way to show potential clients that than in a video on your blog?
Reason #3 – Videos Allow for Visual Diversity
Some people don’t want to read blogs . . . . They can be boring or too long or look intimating. By adding a funny video or quick clip, you are creating visual diversity on your blog.
Reason #4 – Adding Videos to Your Blog is Easy
Once you get past your anxiety, it just takes 5 minutes of video time and 5 minutes of editing or adding an introduction if you want to do that. There is no proof reading, no links to other posts or websites, etc..
Reason #5 – Videos Increase Social Media Validity
If you use social media, videos will increase traffic to your website. When you create a video, post it to your YouTube channel first, then embed it into your blog or website. That allows people to watch your video from your own site rather than having to send them a link to YouTube. Behind the scenes, YouTube is transcribing every word you say, so it again adds to your search engine optimization. Remember to include (and speak) your keywords.
Credit for Reasons to use video go to "All things private practice"
Credit for Reasons to use Photo go to " 6 powerful reasons Why you should include images in marketing"
Visit Sac SEO and Web Development for more information on Video's, Blogging, & SEO tips!
