The Do's and Dont's of Social Media
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| The Do's and Don'ts of Social Media |
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According to
inquisitr.com Social Media made it's debut in 1969 by the commercial internet server of its time Copuserve. From there, the internet expanded from only the rich & high having access, to today where the internet is accessible to even the low income. It's true, Social Media has come a long way, continuously expanding from just sending emails and connecting with your audience through
blogging to instant messaging to creating personal profiles with images & background information on an individual. As
Social Media expands so does its use from connecting & maintaining a connection with long lost friends to doing business & even getting involved in a relationship. It seems there are no limits to how Social Media is used in today's society. However, like everything on god's green earth there are pro's and con's and Social Media is no exception. The Do's and Dont's of Social Media can be debated, but for the most part what I'm about to share today can be agreed upon by the majority.
Do's
DO maintain your accounts. Update daily, if possible. (But DON'T update so much that your posts become white noise.)
DO share articles, videos, blog posts and other content
that people in your target industry, or at your target organization(s),
will find useful.
DO promote yourself. Share your accomplishments, articles you've written, professional challenges you've overcome, etc. (But
DON'T come across as a braggart. It's a fine line.)
DO engage your peers, both current and future. Ask and
answer questions, join conversations and groups, comment on others'
updates, retweet, etc.
DO remember whom you are "talking" to. On Facebook, for
example, you are sharing information with everyone that you have added
as a friend. On Twitter you are sharing information with everyone…
period. Twitter is a public network.
DO check – and be sure you completely understand – privacy settings.
DO present yourself with consistency. "Ensure your
LinkedIn profile,
Twitter bio and
Facebook page show the same job histories and
expertise," said Nicholas E. Kinports of innovation agency Maddock
Douglas. "Cross-check against your printed resume and personal
[business] card[s] – do all materials tell the same story?"
DO "network in fertile soil," said Dale Kramer Cohen,
co-founder of IvyLife, a business networking community for Ivy
League-affiliated professionals. That is, make sure you are interacting
in trusted communities.
Dont's
DON'T share too much information (TMI), especially information of a personal nature.
DON'T neglect to proofread your social media posts as
carefully as you would your resume. "Just as it is important to have a
resume free of errors, the same is true of any public writing that an
employer may see," said Chris Laggini, vice-president of human resources
for DLT Solutions, a value-added reseller of IT products and services.
"Do your wall posts on Facebook consistently have spelling errors? The
recruiter may see that as carelessness or illiteracy."
DON'T forget that people may have a different sense of
humor. "What you may think is funny may sound obnoxious to others," said
Karina Goldrajch, CMO and co-founder of GenMobi Technologies.
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The Do's and Don'ts of Social Media reference page
theladders.com
